Question

what makeS the sprite commercial with Drake the rapper enaging, appealing, and persuading to the audience

Answer 1

The concept of using celebrities to endorse a brand is referred to as celebrity branding or celebrity endorsement.

It is basically considered to have associated the positives(energy,status etc) possessed by the celebrity to be associated with the product to.

Drake has been called as the most acclaimed rapper of 21st century,needless to say has a great fan following (targeting the same for the sale of the product initially since they sought to replicate the things done by their idol).

In the said commercial the energy level has been considered prior and post drinking sprite.

Where it is so assumed that a person who is bearish at his energy level before,could be as energetic and refreshed as Drake and produce products(in his case an energetic song),simply breaking monotonity that drags down the energy level.