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Secondary Brand Associations- This is all one question: Pick a brand (well-known brand) Evaluate how it...

Secondary Brand Associations- This is all one question:

Pick a brand (well-known brand)

Evaluate how it leverages secondary associations.

Can you think of any ways in which the brand could more effectively leverage secondary brand knowledge?

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Answer #1

There can be many examples of secondary brand association.BMW is linked with Germany and all car manufacturers are following the strategies of Germany.

Take one Indian example ,Nokia is a established brand.When it was planning for mini laptop then it was named Nokia 3G Booklet.The purpose was to create a relation with customers.As Nokia has already maintained it's brand position then laptop with the same name was to create brand positioning in the minds of consumer.

Secondary brand knowledge can be boosted by bringing the same type of product in the market with some additional features.It can also be possible by linking the name of new product with the product already established in the market.

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