Question

Secondary Brand Associations- This is all one question: Pick a brand (well-known brand) Evaluate how it...

Secondary Brand Associations- This is all one question:

Pick a brand (well-known brand)

Evaluate how it leverages secondary associations.

Can you think of any ways in which the brand could more effectively leverage secondary brand knowledge?

Business   Economics   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

There can be many examples of secondary brand association.BMW is linked with Germany and all car manufacturers are following the strategies of Germany.

Take one Indian example ,Nokia is a established brand.When it was planning for mini laptop then it was named Nokia 3G Booklet.The purpose was to create a relation with customers.As Nokia has already maintained it's brand position then laptop with the same name was to create brand positioning in the minds of consumer.

Secondary brand knowledge can be boosted by bringing the same type of product in the market with some additional features.It can also be possible by linking the name of new product with the product already established in the market.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Will you consider a store brand over a more well-known brand for all product categories or...
Will you consider a store brand over a more well-known brand for all product categories or are there some products you seek out when only the brand will do? (you may think outside of apparel here). Can you think of a recent private-label purchase that was either surprisingly satisfying or disappointing?
Pick one of your favorite brands and go to its website. How would you evaluate the...
Pick one of your favorite brands and go to its website. How would you evaluate the site? How well does it score on the 7 C’s of design elements: context, content, community, customization, communication connection and commerce? Give examples. All sources must be cited to justify your response in the text and matched in the reference list in APA style.
Pick one of the proteins or protein complexes : eIF4A/B/E/G, eIF1/1A/3, eIF2, Poly A binding protein,...
Pick one of the proteins or protein complexes : eIF4A/B/E/G, eIF1/1A/3, eIF2, Poly A binding protein, eIF5B, EF1alpha,  EF2,  eRF1/3 Come up with a real world analogy that you could use to teach high school students about its function. Explain how your analogy is similar to these proteins. Give 2 different ways in which the analogy does NOT work the same as the protein(s) that is picked. Think about how the analogy works and doesn't work
Discussion: (Please do not attempt to solve if you can not answer all!!!) The Strategy of...
Discussion: (Please do not attempt to solve if you can not answer all!!!) The Strategy of Cultivating Interdependence All of life is an opportunity to think, relate, and work strategically. However, most people do not really think well, and they certainly do not think strategically by nature.  This IS something that can be learned! In Covey's chapter on "Paradigms of Interdependence," he talks about the "Emotional Bank Account" that we have in our relationship with others, and he identifies "Six Major...
Which of the following statements about are true? Pick all that apply. a. According to Newton...
Which of the following statements about are true? Pick all that apply. a. According to Newton and Galileo, observers moving past one another at any constant velocity would see time pass in the same way. b. You could describe the physics of Newton consistently at any time with the same ideas. c. We think that time passed the same way at the beginning of the universe as it does now, and that it enters the description of physics in the...
The squash team has all its players injured and the coach decides to pick her squad...
The squash team has all its players injured and the coach decides to pick her squad from the soccer roster. Assume that there are no conflicts among the squash and soccer schedules - so any player is free to get selected for both squads (if deemed worthy). The constraint for the squash squad is that there must be at least one player on the squad (and at most n). Again, this squad should have a captain (picked from amongst the...
The market for laundry detergent is monopolistically competitive. Each firm owns one brand, and each brand...
The market for laundry detergent is monopolistically competitive. Each firm owns one brand, and each brand has effectively differentiated itself so that it has some market power (i.e., faces a downward sloping demand curve). Still, no brand earns economic profits, because entry causes the demand for each brand to shift in until the seller can just break even. All firms have identical cost functions, which are U-shaped. (a) Is this market in long-term or short-term equilibrium? Explain your claim? Now...
Pick one of the best answers below - thank you The Terrestrial secondary ecological succession occurs:...
Pick one of the best answers below - thank you The Terrestrial secondary ecological succession occurs: 1. Where soil and vegetation are absent 2. Where soil but no vegetation is present 3. Where there is bare rock 4. After glacial retreat Which of these strategies is not a way in which herbivores deal with plant defenses? 1. glandular trichomes 2. high-crowned teeth resistant to wear 3. long, complex digestive tracts 4. detoxification of plant chemical defenses How do prey populations...
If p(x) is a complex polynomial with real coefficients, it is well known that it can...
If p(x) is a complex polynomial with real coefficients, it is well known that it can be factored into a product of linear and quadratic terms with real coefficients, or into a product of linear terms only if the coefficients are allowed to be complex. First, use Maple to write q(z) = x5 −3x4 −3x3 +9x2 −10x+30 as a product of exact linear and quadratic factors with real coefficients. By exact, I mean you should leave any non-rational factors expressed...
short respond just for all question just need extra opinion. 1) What are the attributes of...
short respond just for all question just need extra opinion. 1) What are the attributes of culture? 2)How can you make sure all families receive encouragement in supporting the development of their children? 3) How do the components of human diversity influence children’s well-being, behavior, attitudes and growth? 4)How do you get to know the children and families in your child care program? 5) How can you develop respectful, reciprocal relationships with families in your practice? 6) Do you think...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT