Question

1.    Identify a product that is currently in the Introduction stage of the Product Life Cycle....

1.    Identify a product that is currently in the Introduction stage of the Product Life Cycle. Explain.

2.    Identify a product that is currently in the Growth stage of the Product Life Cycle. Explain.

3.    Identify a product that is currently in the Maturity stage of the Product Life Cycle. Explain.

4.    Identify a product that is currently in the Decline stage of the Product Life Cycle. Explain.

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Answer #1

Facebook, and, iPod are in the maturity phase of the product lifecycle. The growth phase passes when possessing the product becomes the norm, and, a new technology cannot make the product obsolete.

Recorded TV product lifecycle stages:

  • Introduction stage - Most expensive stage, size of the market small, sales low; 3D TVs
  • Growth stage - Demand accelerates, the size of the market expands rapidly; Bluray discs
  • Maturity stage - Demand level offs, and, grows; DVD
  • Decline stage - Sales drift downwards, product loses appeal, market shrinks; Video Cassette
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