Question

6) Which of the following is part of the product element of the marketing mix?

A) a quality discount

B) a store coupon

C) a newspaper advertisement

D) the packaging

E) publicity releases

Answer 1

Answer) We will evaluate each option as follows to see which of the given options falls in product element of marketing mix

• A quality discount falls under price element as we are using the power of discount price to market our product.
• A store coupon falls under promotional P of marketing as it is a promotion to attract customers to try.
• Newspaper advertisment is a promotion of product,thus it falls in promotion P of mix
• the packaging is part of the product,as with a product packaging comes and forms an impression on customer,it is part of whole product itself and thus it comes under product P of marketing mix.
• Publicity releases are part of promotion campaigns to tell more about the product so it comes under promotion P of marketing mix.

Thus based on the above explanations,correct option is D) the packaging.

Answer is complete.Thank you!