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what is the strategies plan of action that ceo / leader of uber or careem sholud...

what is the strategies plan of action that ceo / leader of uber or careem sholud take to enter tire 2 cities / long term and short teerm plan ?

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Uber is one of the world’s largest taxi sharing mobile application company. Now the company is looking to enter the tier two cities by using the short term strategy of lowering taxi price. The company CEO is talking about that the tier cities is the fastest growing and emerging market. It increases the usage of the smartphone, and it creates a huge market for Uber in tier two cities. The company has two plans. One is hiking the price when fuel price increases and keep the price constant over a long period. It will benefit for the company to make long term market in the tier two cities.

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