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Lazarsfeld and Merton's work was part of a new direction in media studies, one that suggested...

Lazarsfeld and Merton's work was part of a new direction in media studies, one that suggested that audiences affected change on media, instead of media affecting change on audiences. How do you think the relationship between media and audience plays out? Why do you believe your opinion is correct?

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the relationship between audiences and media is multiway. they affect each other and get affected by each other as well. the media persons get there content from general people and there life only. and they potray things appealingly infront of the public and by seeing them the public gets affected. so its work both the way. in todays modern time a big influencer is youtube, people watch a lots of funny content, motivitational videos and also study using that platform so mass media has a great influential power when it comes to people. newspaper provides essential information on a daily basis and these news paper shows the life of society only. so both are influencer and influenced by each other.

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