Question

describe some things about the " practice descriptive data modeling/pivoting.

Answer 1

Practice descriptive data modelling refers to such a technique wherein the consumer groups are being clustered based on the demographics, pirchasing behaviour, interest categories etc.. The major classifications of pivoting are

• Classification in to customer groups who have different impacts on service and marketing
• Classification based on values as the value of customers to an organization are identified and categorised accordingly
• Classification based on consumer product usage and purchasing patterns
• Needs based segmentation

A pivot normally occurs when a company makes fundamental changes to their business after the analysis and finding that the product is not meeting their needs. The descriptive modelling can help an organization to understand the customers better.