Question

Marketing research is utilized when market intelligence, internal company data, and analytics software falls short. Question 6 options: True False

Answer 1

Answer: false

Marketing research is totally a different task for understanding the market – this is the research of finding consumers’ reaction if either of product, price, place, or promotion is changed. It gives the idea of changing trends.

On the other hand,

Market intelligence indicates a regular marketing work for understanding the change in competition.

Internal company data is the source of information about the company. This is basically computer based software and used by the experts.

Analytics software also provides information but the use of it doesn’t require computer expert.

Thus, from the above discussion the marketing research doesn’t fall in any other category. It should be done separately as the situation demand.