B).Should Wal-Mart replicate its domestic model in its original form in china? Why? Can it build same competitive advantage in china through its successful domestic model? C) Provide suggestions on potential strategies that Wal- Mart should consider in going forward. wal-mart company
Wal-Mart should not use the same strategy form in china. Because it is different in culture , environment, legal and politics. The original might be success in US but the characteristic of Chinese people is totally differently from US's people. It is hard to build the competitive as the same as in United states because due to local supplier, distribution or supply chain is not the same as in USA. Also, Wal-Mart might lack of technology in china, so I think the original model might not work in china.
suggestions-
Conducting marketing expansion research: a critical role in global success.
It permits the company to take into account different environments, attitude and market conditions and hence to minimize risks.
To get information for possible business expansion
To monitor the political climate
To review various ways of market
To evaluate the business partners
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