Question

When thinking of consumer behavior, what makes a product attractive?

Answer 1

Consumer will buy product only if seller will make them fall for it, not once, but over and over again. People are getting smarter and usually evaluate every aspect of the purchase before making a final decision. When thinking of consumer behavior, a product can be made attractive with improving quality, customisable and offering at affordable prices. For this it is important to identify the quality weaknesses of the competition. It is also important educate consumers about the features of the product and advertising with transparency. Provide a wider range of products and adding new capabilities without adversely affecting ease of use also makes a product attractive.