Question

Which is not one of the types of information a company can make data-driven decisions about which keywords it wants to add to its ad campaign?

A. Searcher Intent

B. Average Monthly Searches

C. Level of Competition

D. Suggested Bid

E. Each is correct

Answer 1

Answer : (E) Each is correct

​​​​​​All the above mentioned terms are used for making data driven decisions about keywords a company can use for its ad campaign.

Search intent is the reason behind a search query. It is extremely important in case of a campaign strategy. It could be informational, commercial, navigational,etc.

Average monthly searches, as the name suggests is the average number of searches a keyword gets in a month. It can be taken to account as a valid strategy making input.

Level of competition is the ranking of keywords in a competitive array of keywords. It gives you a sense of the competition in the field of marketing.

Suggested bid is the amount of money one advertiser should spend on a cost-per-click basis to get an ad-through. It basically depends on the competitiveness in the sector of advertisement and location of the network.