Describe how the international trade system and the economic political-legal, and cultural environments affect a company's international marketing decisions
While going global for a global firm, it is always a better decision to look into various aspects like economic, political and cultural characteristics of a country to which the global firm wants to enter. Because each nation would be different as the customer needs vary depending on their purchasing power, religion, political situations etc.
Following some of the aspects
mentioned below would help to take better decision for a firm which
wants to enter global market:
1. Necessity of going global
2. Existing trade system in terms of barriers to trade, protectionism etc
3. Decision on anticipated sales volume to be met
4. Marketing strategies to be involved
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