Question

You are the Director of Global Compliance for a U.S. company that just created a revolutionary new portable personal computer (PPC) that is half the size of a laptop, performs the same functions as existing laptop computers but costs only half as much to manufacture. Several patents were filed and approved protect the unique design of this computer. Your CEO asked you to formulate a recommendation for how to expand into South America.Evaluate the pros and cons if you were to export from the United States

Answer 1

The main objectives are to capture the market both domestic and international. The following the strategies required to adopt in order to archive the objective.

• They advertise the product since it is the new product it required publicity
• The fixing the competitive price because the cost is minimum it desirable to fix competitive price.
• The product variation clours, size other things in order to attract more customers.

Once the domestic market is captured then only possible to enter the international market here competitors are more hence the strategies adopted in the domestic market in this market may not work based on consumer choice hence continuous research on market work to capture the market.