Question

Select a particular race and suggest potential explanations behind that distinguishing characteristic. How can marketers use this information for their benefit? Think about implications on cross promotions, retail design etc.

Answer 1

Consider the Indian race where it is characterized by spiritualistic norms, collectivistic society, moderate Power Distance index etc. These characteristics define the way people live and it is almost similar to the neighbouring Nations such as Japan China etc. The marketers can get to benefit from the information by designing their product as well as the promotion technique in a way that can get to arouse the people intention to buy a particular product. For instance, in India the washing machine company can use a way of advertising to sell atleast one washing machine to one house hold by targetting their beliefs that it washes similar as you wash with your hand.