Question

My topic is Apple (Mac Pro)

ECON 207 – Fall 2020

Managerial Economics Term Presentation

Suppose you are the manager of one of the following products:

1. Smartphone (such as iPhone, Samsung Galaxy, etc)
2. Social networking website (such as Facebook, Instagram, Twitter, etc)
3. Some other product that is familiar to most students

Make a presentation analyzing how to sustain and improve your company’s profit. You should consider (Using a smartphone as an example):

• Market structures: competition from other companies
• Consumers’ preferences: relationships with existing and potential buyers
• Complementary products with your product (such as operating system, applications, and network providers for smartphones)
• Technology improvements (such as components, network bandwidth, displays, cameras for smartphones)
• Supply chain and manufacturing (cost of goods)
• Any other factors that may affect your profit

Outline of the presentation:

The goals of the presentation are twofold.

First, students are expected to use economics theory to analyze the different factors that may affect your company’s profit. Next, students are expected to investigate the current situation in the product which they have been assigned (market share, opportunities, and challenges).

Students are expected to collect and analyze the existing data, then either defend or refute the current marketing strategy of the product. Economic reasoning to the information need to be added to prove your point.

Evaluation:

The presentation will be graded according to four main elements:

1. The level of research used to determine the current conditions in the assigned product.

2. The level of economic reasoning used to reconcile (or not) the current marketing strategy of the assigned product.

3. The proper content on the slides with smooth flow of information and the right amount of words/pictures, etc.

4. Presentation skills, such as ability to capture audience’s attention, the tone and manner of speech, etc.

Presentations:

Each team has 30-40 minutes. There will be a 5 minutes Q&A session after each presentation, and the audiences will offer their comments and suggestions.

Answer 1

The key areas where the presentation should be focussed are:

• There are no such competitors of Apple Mac pro, which gives them the monoply over the market (Ios). Considering the entire range of laptops, there are some competitors but they clearly do not fall in the nearby range of features which Apple provides.
• The work culture of Apple is very cool and friendly, which acts as a self motivator for employees.
• Their strategy is to make customers WANT to belong to their Apple community.
• Since the product features which they provide is far better than their competitors, they should focus on making ads more focussed to distinguish their product from others.