Question

All of the following tend to characterize global brands, EXCEPT: Strong in its home market. Consistent...

All of the following tend to characterize global brands, EXCEPT:

Strong in its home market.

Consistent positioning.

Linked to the corporate brand

Addresses a similar need worldwide.

Focuses on a variety of product categories.

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Answer #1

Consider a strong Brand KFC to explain this question.

KFC is quite strong in it's home market and knows how to position it's brand and products well and that is the reason why it has consistent positioning. The corporate culture of KFC or the corporate brand of KFC is quite strong and indeed is one of the best places to work at. It has various product categories that gets to address different customers but it doesn't address a similar need where in United States, KFC has beef content products which can be used as a regular meal but in places like India, it can be used for a part time food option or snack etc and doesn't contain beef at all and therefore, there need would be different here.

Therefore (d) addresses a similar need worldwide is the answer.

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