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Is FIJI Water a leader in the “green” movement? Compare/contrast with other bottled water companies

Is FIJI Water a leader in the “green” movement? Compare/contrast with other bottled water companies

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Yes, FIJI is Water a leader in the “green” movement.FIJI Water is definitely a leader in the “green” movement as evidenced by its rigorous initiatives, which are focused on making its product, mineral water, environmentally-friendly. Over the years, FIJI Water has strived to have a carbon-negative product. November 2007, FIJI Water announced a carbon-negative marketing campaign that was intended to be a broader plan to make its bottling, packaging, and transportation of its product more environmentally friendly. Since 2008, FIJI Water has been a carbon-negative brand. It is considered to be the first and only major bottled water company to make this commitment under which it continues to offset 120 percent of its emissions. Its peer companies such as Coca-Cola (Dasani and Smartwater), PepsiCo (Aquafina).

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