Which of the following describes the new product stage in the product life cycle theory?
a.The demand and ability to produce the product grow in developed nations.
b. The product is commoditized.
c. The production of the product moves to low-cost developing nations.
d.The production of a product commanding a price premium will be concentrated in the lead innovation nation.
ANSWER : a. The demand and ability to produce the product grow in developed nations.
Product life cycle theory explain what products go through when they enter the international market. The cycle explains how a product matures and declines as a result of internationalization.
The product life cycle theory begins with the introduction of a new product. The new product stage is the first stage of the cycle. In this stage, a firm or company in a developed country will innovate a new product, the demand and ability to produce the product grow in developed nations and the country produce and innovate the product to fulfill the demand.
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