Question

Throughout the eight modules, we have discovered the subject and space of marketing. With that in mind, Philip Kotler is considered one of the the most influential scholars on the topic of marketing. In the video, Chicago Humanities Festival (2012) Philip Kotler: Marketing, Dr. Kotler provides an overview of marketing. Please access the video below. Based on the content of Dr. Kotler's lecture, please describe how marketing departments originated and why marketing departments were needed in corporations/businesses.

Answer 1

Origin of marketing departments:

Marketing departments were originated post the Second World War. Marketing was adopted by several individuals to start their businesses up. In 1960, American marketing association explained what marketing is and set it up in every entrepreneur’s mind. Those who accepted the strategy really achieved success and thus it became popular after a certain period of time.

Role of marketing departments in businesses/ corporations:

1. Defining your brand for public
2. Conducting marketing promotions to promote the product
3. To keep a check on social media as it has become important nowadays.
4. To keep a check on competitor’s marketings