Question

As a digital retailer, how does Alibaba provide value to Chinese consumers? What sets of values are unique to the Chinese market?

Answer 1

As a digital retailer, Alibaba builds interest for Chinese customers. As stated in the case: "In just as the U.S. e-commerce is like a dessert. It is just an extension to your main company, "Ma said recently. In China, as the [traditional retail] trading system is weak, e-commerce is the main course Alibaba is providing Chinese shoppers with a high-quality shopping experience such as cheaper costs and a wide range of choices where they will have very little choices in other e-commerce like eBay, and amazon. Alibaba has grown to meet Chinese customers ' needs, which include regular goods but also investment opportunities