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In what way Google And Amazon's Competition Is A Win For Smaller E-Commerce Companies?

In what way Google And Amazon's Competition Is A Win For Smaller E-Commerce Companies?

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Google shopping has taken its pace in the recent times where the convenience of shopping in Google e-commerce listings is same as that of Amazon. Amazon is a giant when it comes to ecommerce. However, with the competition in play, Google would like to innovate more and more convenient and cheaper ways for the consumer to shop in order to sustain the competition with Amazon. These innovations can get to make Google to grow and with this the smaller companies that are listed in Google shopping list will get more sales and they'll be benefited.

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