The demand schedule of pizza is given by the sum of all the individual demands in the economy
When the factor present is only price then there is movement on the demand curve
The movement can be either upward or downward but there will be no shift
If more than the price factors are present like
Income level of a consumer
Presence of substitutes in the market
Expectation level of consumers
Taste and preferences then there is shift on the demand curve
In the case of pizza example,the shifters can be income level of consumers
Let say people have now lower income then this will cause lower consumption of pizza as well and causes the shift of demand curve to the left
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