What or who is forcing Amazon to improve their delivery system?
Amazon has taken an entry into directly managing the distribution of its products which has led to a massive change in trucking and freight transportation industries. Amazon has bought first Prime branded cargo in Seattle and had purchased many semi trailers to speed up the delivery process for prime members .
Driving force for bringing a change in delivery system :-
Following are the major reasons which persuaded Amazon to bring a change in its delivery system :-
1) To relieve itself of the problems related to last mile delivery in terms of cost , risk and customer experience.
2) To reduce its dependency on third party services
3) Amazon's financial and operational commitments to innovation ,technology and cost control .
Advantages for bringing a change in delivery system :-
1) Better and positive customer experience.
2) Improvement of financial efficiency .
3) Improved customer service.
4) It helps in pushing down expenses which helps to reduce the consumer prices .
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