Question

Allows firms to differentiate products to fit consumer needs and charge different prices? a/targeting b/positioning c/segmenting...

Allows firms to differentiate products to fit consumer needs and charge different prices?

a/targeting

b/positioning

c/segmenting

d/non of the above

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Answer #1

ANSWER-

Positioning means creating a place in the customers mind. When a firm provides better services with high quality it helps to create a place in customers mind and even if the firm is charging high price for the same product as it's competitors the customers will be willing to pay it because of there better services and better quality than the competitor. Which means because of positioning the firm can differentiate it's product from the competitor.

So, Positioning Allows firms to differentiate products to fit consumer needs and charge different prices.

Hence, the answer is (b) positioning.

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