Question

Under J.C.? Penney's everyday low pricing? policy, the everyday low prices

A.

were not actually charged every? day, but only once a month during halfminus?off sales.

B.

ended up being higher than the sale prices under the previous pricing policy.

C.

ended up being the highest prices ever charged by the company.

D.

were always lower than the sale prices under the previous policy.

Answer 1

ans =option d=were always lesser than the sale prices that prevailed under the previous strategy.

EDLP refers to a pricing tactic under which a retail chain offers its consumers consistently low pricing on each item , without using any sales / price promotions. The retail store fixes prices reasonably & then maintains them in the long-run (till costs alter considerably ).This is supposed to aid consumers by making simpler the process of decision making.

EDLP is especially difficult to implement well for JCPenney, a retail chain that sells several articles which aren’t unique / special. Higher-end brands with more unique items may be able to function with lesser promotions, but JCPenney chiefly sells items which customers can find at other retail outlets in similar form