Consider the information found in the text and through
additional research on the “Last Mile Problem” facing many online
retailers. Then, write a brief summary response persuading a new
online retailer on the benefits of using one of the following
shipping models: smart box, retail aggregator model, e-stop model,
delivery through brick-and-mortar retailers, or your own
idea.
Last mile connectivity is biggest problem e tailer faces when the delivery executives reach out to consuners after segregation of orders. This is the part of value chain where maximum amount of turnaround time takes place.
To solve the problem etailers must deploy brick and mortar model where the nearest brick mortar stores are integrated with warehouse distribution centres and thus the delivery time reduces substantially and so does delivery cost. This ensures higher order fulfillment, fast connectivity and easier payments mechanism and storage facilities .
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