Obesity and smoking is a growing problem in America.Obesity in 1962 among Americans aged 20-74 years was 13-4%as compared to obesity in 2006 which was 35.1 %.Obesity and smoking has been connected to several chronic diseases like diabetes and heart disease and lower life expectancy.Obese people impose higher health cost on the rest of the population and so demands public policy intervention like increased health insurance premium.Since obesity and smoking are root causes of stroke and heart diseases higher premium on health insurance is charged .
The demand curve for soft drinks or cigarettes will shift to the left and demand will decrease .
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