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1. Trade Shows and Conferences are effective ways for companies to A. Support personal selling strategies...

1. Trade Shows and Conferences are effective ways for companies to

A. Support personal selling strategies

B. Demonstrate products

C. Build Relationship with customers

2. The value image developed by a company:

A. is focused on suppliers

B. is designed around consumer marketing.

C. is derived from how the organization interacts with its customers, suppliers and employees

D. minimizes the difference between value creation and cost.

D. All the above

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Answer #1

Question 1. Trade Shows and Conferences are effective ways for companies to

A. Support personal selling strategies

B. Demonstrate products

C. Build Relationship with customers

Answer- B- Demonstrate products. The trade shows and conferences are the great way to attract the attention of the audience

Question 2. The value image developed by a company:

A. is focused on suppliers

B. is designed around consumer marketing.

C. is derived from how the organization interacts with its customers, suppliers and employees

D. minimizes the difference between value creation and cost.

D. All the above

Answer- C- is derived from how the organization interacts with its customers, suppliers and employees

Value image of a company is defined as how the products or services are perceived by its customers and how the firm maintains its relationship with all of these.

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