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imagine you are the product manager for a new Super Bowl television ad discuss what you...

imagine you are the product manager for a new Super Bowl television ad discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown a month later and 6 months later.

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Answer #1

After 6 months

Since after 6 months, ad will impact sales, effectiveness will be calculated as the ratio net increase in sales compared to previous 6 months to the net advertisement costs. This can give an idea of how effective the advertisement it. It would be considered as success if it's greater than 1

After 1 month

A survey would be conducted on the increase in positive buying behaviour of the consumer and the effectiveness is calculated as percent increase in the postitivity of the product to the percent of cost increase spent on advertisement. If the ratio is greater than 2, it is satisfactory

After 1 day

Since after 1 day, not much change would be observed and therefore I would measure the effectiveness by net percent increase in ad impression to the net percent increase in advertising expenditure. If the ratio is greater than 3, it is desirable.

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