Question

McDonald's ran a 60 second advertisement on television directed to families to entice them to come to their restaurant to eat. Apply the communications process to this ad and determine the (a) sender, the (b) receiver, the (c) message, and the (d) channel.

Answer 1

This is in reference with the David Berlin model of communication.

a) Sender - The one who sends the message and here, it is McDonalds owner or the one responsible for deciding the thought.

b) Reciever- The one who receives the message and in this case, the people who are watching it at that time are recieved.

c) message- the content delivered in the advertisement, the non verbal acts done by the people in the ad etc are all message in this case

d) channel - the television is the channel in this case.