Microeconomics:
SG Express has a monopoly on shipping delivery in a local community. The demand for SG Express is Q = 600 – 5P.
SG Express' cost of providing shipping delivery is C = 200 + Q2
a. What are the profit-maximizing price and output level? What is the profit? Show your workings.
b. Find the Lerner Index of SG Express. Show your workings.
c. Use the result to (b), estimate the price elasticity of demand. Show your workings.
a) Q = 600 - 5P
5P = 600 - Q
P = 120 - 0.2Q (this is inverse demand function)
TR = P * Q = 120Q - 0.2Q2
MR = 120 - 0.4Q
TC = 200 + Q2
MC = 2Q
The profit maximization condition is
MR = MC
120 - 0.4Q = 2Q
2.4Q = 120
Q = 120 / 2.4 = 50
P = 120 - 0.2(50) = $110
TR = P * Q = $110 * 50 = $5,500
TC = 200 + (50)2 = $2,700
Profit = TR - TC = $5,500 - $2,700 = $2,800
Thus, the profit maximizing price is $110, output is 50 and profit is $2,800.
b) P = $110
MC = 2Q = 2 * 50 = $100
Lerner Index = (P - MC) / P
= (110 - 100) / 110
= 0.091
c) we know, the Lerner index is equal to the inverse of the elasticity in its absolute value
Learner Index = 1 / |E|
0.091 = 1 / |E|
|E| = 1 / 0.091 = 10.99
Thus, the elasticity is 10.99
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