A monopolist faces the demand curve q = 90 - p/2, where q is the number of units sold and p is the price in dollars. She has quasi-fixed costs, C, and constant marginal costs of $20 per unit of output. Therefore, her total costs are C + 20q if q > 0 and 0 if q = 0. What is the largest value of C for which she would be willing to produce positive output?
a. $20
b. $2,560
c. $3,200
d. $4,800
e. $3,840
Option (c).
q = 90 - (p/2)
p/2 = 90 - q
p = 180 - 2q
TC = C + 20q
Marginal cost (MC) = dTC/dq = 20
Profit is maximized when Marginal revenue (MR) equals Marginal cost (MC).
Total revenue (TR) = p x q = 180q - 2q2
MR = dTR/dq = 180 - 4q
Equating with MC,
180 - 4q = 20
4q = 160
q = 40
p = 180 - (2 x 40) = 180 - 80 = $100
Monopolist will produce output as long as ATC < Price, where
ATC = TC/q = (C/q) + 20
When q = 40,
ATC = (C/40) + 20
When ATC < Price,
(C/40) + 20 < 100
C/40 < 80
C < $3,200.
Maximum allowable value of fixed cost = $3,200
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