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does the image of the “Imaginary Indian” persist today? If so, why and in what ways?...

does the image of the “Imaginary Indian” persist today? If so, why and in what ways? Do we still see products and advertisements using the “Indian” image?

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Answer #1

Image of Imaginary Indian still perists as advertisers focus more on Indian culture after recent Indo China Border tussle which has made India more independent and banned Chinese products.

Advertisers have used Indianness image for clients like Xiaomi which are Chinese and thus have emphasized on "Make In India" tagline to boost sales and ensure that product is of Indian origin. Similarly global brands like Amazon have focussed on Indian culture in advertising and brand slike McDonald's have modified its menu to suit Indian pallette with more cultural tastes in various regions.

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