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What marketing decisions do retailers need to make? Use the 4 P's, target markets, segmentation, pricing,...

What marketing decisions do retailers need to make? Use the 4 P's, target markets, segmentation, pricing, promotion and the other marketing tools we have learned about in this course so far. Use a store that you are familiar with (hint, it is hard to do this for a Wal-Mart, Target, Macy's etc.)

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Answer #1

Consider the firm Adidas. The marketing decisions it has to take depends on 4Ps

Price

Penetrate the markets using lower prices or even use price skimming strategy to develop on the whole.

Promotion

Consumer ads, app on smart phones, stores in famous place can be considered as the best promotional ways to enter the market

Place

A high level of brand control can be done by maintaining e commerce and store across the country and also form joint ventures with sports organisations on the whole.

Product

Provide high quality products in order to ensure customer satisfaction on the whole.

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