Question

In recent years retailers have achieved more power in the channel of distribution because:

Question 1 options:

	some retailers command a significant percentage of sales within certain markets
	in many U.S. states, by law, the retailer can determine what the manufacturer can produce
	retailers are free to decide how much tax is charged on goods they sell and often give “breaks” to channel member with whom they have a strong relationship.
	many retailers have gotten together and formed strategic alliances

Question 2 (1 point)

By utilizing channel members to aid in product distribution a manufacturer of golf and tennis accessories can potentially receive many benefits. Which of the following benefits will this type of manufacturer MOST LIKELY NOT receive?

Question 2 options:

	channel members offering access to more potential customers
	channel members offering sales assistance that helps sell more product
	channel members providing packaging that helps the product standout on store shelves
	channel members helping reduce the time it takes to deliver the product

Question 3 (1 point)

For a product manufacturer each of the following is considered a disadvantage of selling its product through retailers EXCEPT:

Question 3 options:

	the product may not receive the level of attention the marketer feels it deserves
	manufacturers often obtain little information on the location of a retailer’s outlets
	the marketer may lose control over what is said about the product to final consumer
	by using channel members, the manufacturer obtains less revenue per unit than if they sold directly to the final consumer

Question 4 (1 point)

Collectively the partners and paths through which a marketer moves product from the marketer's possession to the customer's possession is termed:

Question 4 options:

	retail channel
	channel of distribution
	channel of movements
	wholesale channel

Answer 1

1. d.many retailers have gotten together and formed strategic alliances.

2. c. channel members providing packaging that helps the product standout on store shelve.

All other options are correct except c.

3. b. manufacturers often obtain little information on the location of a retailer’s outlets.

All other options are correct except b.

4. b. channel of distribution.

A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet.