Managers at Firm A and Firm B must make pricing decisions simultaneously. The following demand and long-run cost conditions are common knowledge to the managers:
Qa = 72 – 4Pa + 4 Pb LACa = LMCa = 2
Qb = 100 – 3Pb + 4 Pa LACb = LMC b = 6.67
2.1. Derive the best response curve for firm A
2.2. Derive the best response curve for firm B.
2.3. What will be the prices charged by firms A an B?
Profit is maximized when marginal profit is zero
a) For firm A, we have profit = TR - TC = QaPa - ACaQa
= (72 – 4Pa + 4 Pb)Pa - 2(72 – 4Pa + 4 Pb)
= 72Pa - 4Pa^2 + 4PaPb - 144 + 8Pa - 8Pb
= 80Pa - 4Pa^2 + 4PaPb - 8Pb + 144
Marginal profit = 0
80 - 8Pa + 4Pb = 0
2Pa - Pb = 20
Pa = 10 + 0.5Pb..............This is the best response curve for firm A
b) For firm B we have profit = QbPb - ACbQb
= (100 – 3Pb + 4 Pa)Pb - 6.67(100 – 3Pb + 4 Pa)
= 100Pb - 3Pb^2 + 4PaPb - 66.7 + 20Pb - 26.67Pa
= 120Pb - 3Pb^2 + 4PaPb -26.67Pa - 66.7
Marginal profit = 0
120 - 6Pb + 4Pa = 0
Pb = 20 + 0.66Pa...........This is the best response curve for firm B.
Solve them
Pb = 20 + 0.66*(10 + 0.5Pb)
Pb = 20 + 6.6 + 0.33Pb
Pb = $40 (approx) and Pa = 10 + 0.5*40 = $30.
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