Question

Consumer Behavior Model: Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices. TOPIC KINGSFORD CHARCOAL

Answer 1

Two of the most important environmental factors \relevant to the customers are :

1. Air Pollution : With Charcoal made from good quality wood like that of bamboo tree will reduce the carbon emissions by burning Charcoal and thus this might affect the purchase decision of consumer. Brand creating minimum air pollution is chosen.

2. Green House Gases : the customers are also concerned with the quantum and level of greenhouse gas emission from the charcoal grill. This further impacts the overall temperature if the environment.