Question

List and explain four specific tools or techniques that are used by the marketing and information systems disciplines to perform a company's case analysis.

Must contain between 350 – 500 words.

Answer 1

Ans

Management Information System (MIS) is a type of Information system that help managers to ensure smooth running of the organisation . It helps managers to evaluate the company's current performance with the previous outputs.

The four tools that are used by the MIS disciplines to perform a company's case analysis are:

1. Transaction Processing Systems (TPS)

TPS helps the organisation in recording and documenting all of its recurring and routine business transactions.The various transactions recorded using this tool are orders of raw material, customer transactions and sales. Through this recording the companies are able to observe trends in the transactions.

Eg: If the organisation finds that their is more demand in some specific months then it can employ more people inorder to handle demand during these months.

2. Operation Information System.(OIS)

OIS are tools used to plan and schedule production and assembly functions . Through this tool management is able to decide what level of inventory and raw material to hold , and how to sequence production functions . The operations manager also oversees the deployment of manpower for production purpose.

3. Decision Support System .(DSS)

DSS is used by top management for decision making purpose. Through this tool the company can analyse , scrutinize and evaluate all the methods it can deploy in departments such as production, sales , marketing and finance. It selects the option which give them maximum benefit such as save time, cost , material and human efforts.

Eg: DSS can present information through graphs as in bar chart that represents projected revenue .

4. Executive Information System (EIS)

EIS is a reporting tool that provides quick access to summarized reports coming from all company levels and departments such as accounting, human resources and operations.It supports the senior executive information and decision making needs.

Eg: EIS helps in financial analysis by making use of financial ratios and cash flow analysis to estimate the trends and make capital investment decisions.