Question

Transport for London (TfL) is the organization responsible for public transport in London. This includes the London Underground (LU) and all buses. TfL have recently launched a poster campaign designed to boost security on public transport. The posters have aye catching white text on a red background. They also feature the logo of TfL, and the logos of some of its stakeholder groups, including British Transport Police and trade unions. The posters will be visible for several weeks across London on tube stations, buses and bus stops. To highlight the importance of TfL’ s social credentials, it was said, “These posters demonstrate to passengers what we are doing and they also advise what they can do to help us keep the Tube and buses safe”.

1. Explain one disadvantage to TfL, of using posters to communicate this Information to customers.
2. Identify one paper-based method, other than posters, that TfL could use to communicate with its stakeholders.

Case (continuous…)

Many tourists use public transport in London. There are a number of mobile phone applications (apps) that can be downloaded from the internet. One of these apps lets tourists enter a start and end point of journey. The app then shows them quickest route using public transport.

3. Explain one benefit to tourists of using this mobile phone app.

Answer 1

One Disadvantage could be related to Non Urgent Information.Such posters can contain lot of information and can be too wordy.This can be distracting and overwhelming for the people.

Flyers, Printing information newspapers can be used. The best could be the design of posters can be changed. This may include less use of words and more use of relevant graphics and colors and use of more white space to draw attention of people.

Such an app will help in saving the time and money of the tourists as they can board the public transport from the nearest place and can opt for the shortest and quickest route.