Question

please talk about eBay Sales Strategy andAdvertising and marketing strategy ?

and please put your references

Answer 1

eBay sales strategies include to provide quality experience to the customer and by assessing the demand levels of the product, they act accordingly to increase the supply on the whole. eBays marketing strategies involves

1) Customer service and Brand recognition

2) Attract customers and sellers with the flexibility in the volume of transactions.

It also uses penetration pricing to capture the market.

eVay advertising strategy usually focused on first party data and offerings that can aid to involve e-commerce at it's core.