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what are brand elements of e-Bay?(explained with details)

what are brand elements of e-Bay?(explained with details)
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Answer #1

There are 4 brand elements of ebay:

1. Mission: to build the most efficient and abundant marketplace

2. Core values: Ebay believe that people are basically good. They respect and recognise each individual. They encourage people to give their best effort and believes that everyone has something to contribute. They believe in an honest, open environment.

3. Big, Hairy, Audacious goal (BHAG): creating a global economic democracy

4. Vision for the future: Ebay is trying to create a global market place where everyone can buy and sell. Even a small firm can compete with large multinationals. To meet the needs of buyers and sellers the platform is constantly adapted and improvised. Honest and truthful behaviour is awarded.

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