Question

Service marketing : please show solution clearly Competitive advantage is the unique advantage a firm has...

Service marketing : please show solution clearly

Competitive advantage is the unique advantage a firm has over their competitors. This
is quite crucial to develop as it will differentiate one particular organization with the
others in the Industry. Analyze any five competitive advantages of Oman Air and
establish on how the airlines must capitalize on its competitive advantage.
(5 Competitive advantages with explanation – 5*2 = 10 Marks)
Business   Economics   
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Answer #1

Oman air has gone live with AMOS.It is an integrated software solution in the entire airline.AMOS has more than 140 customers online.Oman air will capitalize AMOs capability to provide its competitive advantage , reduce cost ,improve efficiency of operation as well as effectiveness of the division of engineering.The whole Oman air industry is managed in AMO'S since 2016.This partnership will give access to Oman to use the latest technology.  The new technology helps the engineering department to give high end services to Oman . With the AMOS ,Oman airline will be able to capitalize its internal capability to have an decision making technology platform which is effective. Along with the standard AMOS support , the Swiss-AS AMOS will support Oman airline.

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