Question

Southwest Airlines key success factors

Answer 1

Key success factors of Southwest Airlines are the following-

i) Good services- Southwest Airlines has always focuses on providing single services from short to medium class flights.

ii) Simplicity- It has kept it simple, no meal, no assigned seats and no hassle.

iii) Low fare- It has kept its fare low due to low cost.

iv) Hospitality- Southwest Airlines has won customer satisfaction award four times. It focuses on treating customers like guests.

v) Adaptive to change- Southwest Airlines has always been adaptive to changes in the business environment.