Question

27. __________________ occurs when a business sells directly to the customer online and cuts out the middle

man.

a) Intermediaries b) Disintermediation c) Reintermediation

d) BPR e) Cybermediation

28. __________________ uses clickstream data to determine the efficiency of the site for the users and

operates at the server level.

a) Heat map. b) Clickstream analytics. c) Website traffic analytics.

d) Website ebusiness analytics e) Descriptive analytics

29. ______________ creates the illusion that a large number of potential customers are clicking the

advertiser's links, when in fact there is no likelihood that any of the clicks will lead to profit for the advertiser.

a) Click fraud b) Hitbots c) Affiliate program d) Adwords e) Pay per call

30. __________________fees is not a common form of an ebusiness revenue model.

a) License b) Subscription c) Advertising d) Transaction e) Program

31. ___________________ is software whose source code is available free for any third party to review and

modify

a) Free source b) Open source c) Code source d) Network source e) Closed source

32. What is a reputation system?

a) An online marketing concept in which the advertiser attempts to gain attention by providing content in the

context of the user's experience in terms of its content, format, style, or placement.

b) Buyers post feedback on sellers.

c) Created and updated by many users for many users.

d) Refers to the wisdom of the crowd.

e) supports the capturing, organization, and dissemination of knowledge throughout an organization

Chapter 6

33. The question “Is a value missing from the information?” addresses the ___________ characteristics of

high-quality information.

a) unique b) timely c) consistent d) complete e) accurate

34. As one primary tool for retrieving information from a DBMS, a(n) _______________ helps users graphically

design the answer to a question against a database.

a) ERD b) DBMS c) SQL d) QBE e) DB

35. Data ___________ in data mining refer(s) to the process of collecting statistics and information about data

in an existing source.

a) visualization b) profiling c) dictionary d) governance e) warehouse

36. Which of the below questions can be answered using business intelligence?

a) Where has the business been? b) Where is the business now?

c) Where is the business going? d) All a, b, and c e) None of a, b, or c

Answer 1