Question

1. Blue Ocean Strategy:
   1. An approach where firms seek to create and compete in uncontested market spaces.
   2. An approach where firms seek to create and compete in highly contested market spaces.
   3. An approach which is seldom enhanced by combining with an early mover strategy.
   4. An approach which is highly defensible and durable when predicated upon technological advances.                                                                                                                                                                               
2. Envelopment:
   1. When two or more markets, once considered distinctly separate, begin to offer similar features and capabilities.
   2. A strategy where a firm seeks to make an existing market a subset of its product offering.
   3. A strategy used by RIM Blackberry to prevail over Apple in the North American smartphone market.
   4. The ability to take advantage of complementary products developed for a prior generation of technology.                                                                                                                                       
3. Which of the following is true about the “Osborne Effect”?
   1. When increasing numbers of users lower the value of a product or service.
   2. When a firm earns money from the virtuous cycle associated with network effects.
   3. When a firm preannounces a forthcoming product or service, and then experiences a sharp and detrimental drop in sales of current offerings.
   4. When a product allows a firm to tap into the complementary products, data, or user base of another product or service.
4. Which of the following is not owned by Facebook?
   1. Whats App
   2. Oculus VR
   3. Instagram
   4. Lenovo                
5. content Adjacency:
   1. Concern that an advertisement will run near offensive material, embarrassing an advertiser and/or degrading their products or services.
   2. When others take advantage of a user or service without providing any sort of reciprocal benefits.
   3. A closed network or single set of services controlled by one dominant firm.
   4. A strategy whereby a firm with a significant customer base adds a feature to an existing product or service, and eliminates the need for any rival, stand-alone platforms.               

Answer 1

The explanation of these questions is in the right answers themselves.

Blue Ocean Strategy:

a. An approach where firms seek to create and compete in uncontested market spaces.

Envelopment:

b. A strategy where a firm seeks to make an existing market a subset of its product offering.

Which of the following is true about the “Osborne Effect”?

c. When a firm preannounces a forthcoming product or service, and then experiences a sharp and detrimental drop in sales of current offerings.

Which of the following is not owned by Facebook?

d. Lenovo

content Adjacency:

a. Concern that an advertisement will run near offensive material, embarrassing an advertiser and/or degrading their products or services.