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Research has shown that many consumers use the Internet to investigate purchases before actually buying, which...

Research has shown that many consumers use the Internet to investigate purchases before actually buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying, rather than pure research?

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Answer #1

Consumers hesitate to purchase on line mainly because of:

- delivering non quality/ defective products
- delivery time is long

- trust issues

the most important factors for a merchant to make online sale is to build trust among customers and providing quality products.

They can do the following to entice more online sale:
- getting honest feedback from customers so that any user intending to buy that product shall refer it.
- providing proper and clear information regarding the quality of product that has been put on to sale.
- reducing the price than storefront or providing combo offers now and then to earn regular customers.

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