Question

Use your knowledge acquired in course ?introduction to digital marketing? to explain different strategies of social media marketing for the promotion of your product. Also support your answer with the help of a case study. Note: - Plagiarism will be checked for your submitted answer,

Answer 1

Introduction to digital marketing :
  
   In our daily life we use iternet , and now internet and mobile phone is part of our life . We people use social
media for making friends , shopping sites used for shopping i,e no one go outside for shopping , everywhere we use internet.
There are 3 billion peple online today i,e 40% of worlds population then who are these people , what are they doing , why are they
doing , 62% of people browsing from their laptop 31 % from their mobile phone and 7% people from their tablet. We people spent 54%
of 24 hours on online media 28 % social marketing and other activities. The increse in digital spending is almost 3times the increase
in total AdEx. Most of the people search on google and when we put advertisement on google it will more profit to your product. And
google also add shopping menu on its navigation bar.

Explain different strategies of social media marketing for the promotion of your product:
  
   1) When we people watch some videos on youtubes then we can put your advertise between

video or before or after video
    2) On Tv , this is also best platform to advertise your product
   3) On Google , We can put our product details on google also
   4) Instragram , facebook , twitter is best platform to our prodct

case study:

   Make My Trip

       Make My Trip is one of the top-notch travel agency which is also quite popular on social media platforms.
   This company must be followed by all learners as they keep on introducing creative campaigns and offers 444especially during
   festive days.The online travel company used Independence Day as the major event to target the youth by rewinding the revolutionary
   efforts for independence.They came up with the #DilHaiHindustani which took the odyssey of independence from 1857 to 1947. Mangal Pandey agitation,
   Jallianwala Bagh massacre, non-cooperation movement, Chandra Sekhar’s Kakori train robbery, and were some people who were
   featured in it.