Question

You have been hired by The Mandarin Inn, a local Chinese restaurant that has adapted to the new shelter-in-place environment by expanding to online restaurant orders, and also offering a new pantry service to local customers. Your first project is to conduct basic data analysis for the restaurant to determine how well a social media post is contributing to the Mandarin Inn's current strategic goal of acquiring new customers for its online pantry service offering. Which of the following metrics for the advertisement is the best candidate for a KPI relative to the strategic goal?

		Views of the advertisement over time
		Shares of the post over time
		Likes of the post over time
		Clicks to the pantry signup page from the post over time

Answer 1

In Digital world advertisement is one of the factor to show our qualitative product.

It can be done by social media sites like Facebook Twitter Instagram YouTube.

We can analyse the new customer's by sharing discount link at advertisement section.

Mostly views ,shares and likes are the added advantage to the restaurant.

Clicks on pantry signup page impacts on the number of customers added to the restaurant.

For analysis this is one of the crucial factor as clicks on the pantry signup page may bring the number of new customer's.

As we know that clicks on the pantry signup page increases the number of online orders than likes, views and shares.

If we signup the page only we can place order,so this is the major factor to add new customers.