Question

1. What incentives did Nikon provide to spur its fans to share more pictures? Should the company have done more?
2. Nikon was identified more with the professional market than consumer photography. Has that changed following this social media marketing
   campaign? Why or why not?
3. How did Nikon leverage its technical superiority in photo taking with its social media strategy? Could it have been done differently? If so, how? If not, explain why not.
4. Nikon had an initial edge in photo sharing as a company specializing in camera gear. What specific tactical advantages did this give Nikon?

Requirements:

1. Incorporate your readings into your answers.
2. Your answer to each question should be a minimum of 50 words.
3. Your writing needs to be college level with proper grammar, punctuation, and capitalization.

Answer 1

Here is the solution. Please do upvote thank you.

1)

N’ is a big name in cameras especially for the professional range of cameras. Company wanted to capture the share in compact division of cameras as well thus they used social media. Company majorly used two sites ‘f’ & FB to engage customers with the brand emotionally. They used ‘f’ for the professional photographers by providing them a platform to present their work and discuss the tips and things related to photography.

2)
FB was used to get in touch with non-professional and less serious photographers and they were also provided with various tips and techniques. Company also organized various programs, contests to gain emotional attachment with the brand. The incentives provided by the company on the social media for the contests seem to be appropriate with the motive which the company was up to using social media. Through the use of contests which involved photo sharing attracted a large customer base to the sites and added value to brand. This provided customers to win recognition for their work from a well-known name is the industry.

3)
Some other incentives which the company could have provided can be some compact cameras, some trips to do better photography, a chance to connect with well-known names in photographers, chance to meet professional photographers to learn more.