Does doing business on 'the web' bring unique risks and/or rewards to the situation? Can that architecture choice impact the risk appetite?
Doing business on the web opens up opportunities of both rewards and risks. It actually depends upon the business model and the entire business architecture on which your business depends. Risk appetite generally means risk hunger in the industrial level. Some organization are willing to take risk if the rewards after it gets successful is a lot, that is for all such organization the risk appetite is more/high. On the other hand, if the risk appetite is low the organization is mostly focusing on running the model successfully rather than revenue initially. So, yes the architecture choice do put impact the risk appetite, whether for a particular model risk appetite should be high or low.
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